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Archive Monthly Archives: June 2016

Welcome to Brexit Britain. It’s up to all of us now

Welcome to Brexit Britain

Welcome to Brexit Britain.  I’m one of the 17.4 million people in the UK who voted to leave the EU. According to many this means I am likely to be an ageing little Englander, a racist xenophobe, and a short sighted ill-informed idiot who has been duped by a campaign run by clowns.

It seems I’m also partly responsible for ruining any chances of prosperity and happiness for future generations, and the possible collapse of western civilization.

Who knew putting an X on a ballot paper could be so powerful?

The reaction is ongoing and it’s likely to be some time before feelings subside.  After all, the intensity of the convictions are proportional to the importance of the event.

There is a lot of anger, but I wonder what the reaction would have been had the result swung the other way.  How would the Remainers appease 16 million Brexiteers for example?

I’m not going to ask anyone to calm down or suck it up.  Your reaction is your own responsibility and you’ll have your reasons.  I respect your views and I hope you will respect mine.  After all, isn’t that what a tolerant, fair and democratic society is all about? Aren’t we supposed to be mature enough to work this out despite our differences of opinion?

However, it seems some Remainers won’t be happy until we keep having referenda until they get the ‘right’ result. Either that or, some have suggested, this result is ignored.

Did you vote?

The turnout was so large and the outcome so close that it was inevitable that several million people were going to be disappointed either way.  There was no room for compromise.  You were either for or against Britain leaving the EU.

However, this didn’t stop a lot of people sitting on the fence and abstaining altogether.  It has been reported that there was an 80%+ turnout among voters aged 60+ and only a 45%+ turnout among those in their twenties, so it’s just possible that if more young people got off their backsides and voted then the result might have been a win for the Remainers.

On the other hand, I suspect there would have been even more votes Brexit were it not for the fact that there were some who didn’t want to feel associated with Ukip and Mr Farage, even though they broadly agreed with the principles of the Leave campaign.  Eurosceptics on the left in particular may have wavered at the last minute onto the Remain side.

One thing I do know is that this referendum was not a General Election.  A vote for Brexit was not an endorsement of Ukip policy, whatever the simplistic memes on Facebook may suggest.

Why I voted for Brexit

I’m not going to repeat all the arguments here.  We had months of debate and everyone voted for their own reasons. The media was awash with information and there was no shortage of data to mull over while you made up your mind.

Personally, I voted for Brexit with a sense of optimism and a positive view of a stronger, more prosperous country free of the reins of the EU, trading with our European neighbours and the rest of the world, but on our own terms.

Far from pulling up the drawbridge to retreat into Little England I sensed a chance for us to turn to look outward and further, with bigger ambitions and more freedom in which to explore them.

To me, a vote for Brexit was a positive move in a different direction away from a club that looks upon the UK as a rich but badly behaved uncle.  Someone EU members tolerate for his financial contribution, but secretly don’t respect and find a bit embarrassing.

It was a chance to divorce ourselves from a failed project.  Time will tell, but it may the case that once again Britain has shown the way and others will follow.

Meanwhile, we’ll continue be trading partners, friends, and allies to our European neighbours.  Far from being insular we now have a chance to strike deals with any other country, free and unfettered by rules with which we don’t agree.

The idea that we could somehow fix the EU from the inside was a pipe dream.  Mr Cameron tried a few months ago and returned with barely any concessions. The men (and it is mostly men) in Brussels would not compromise even though we he had the leverage of a UK referendum on the horizon.

The EU’s agenda will always come first and the pleas by individual member states for change or reform for the sake of their own populations will always come second.

The immigration bit

We will continue to welcome immigrants to Britain, both from Europe and the rest of the world, who are ready and eager to contribute to our nation. It’s neither desirable nor practical to do otherwise, but we should be able to control who and how many come in to our country.  There’s nothing racist about that.  It’s just good government.

The thing is though, we seem to have bred a generation of people for whom the subject of immigration is the ultimate taboo. The political correctness is so powerful and ingrained that it’s difficult to even open the debate without a fair proportion of the audience assuming you’re a closet Nazi.

It’s been ridiculous for years.  The mainstream media tip-toes around the subject while everyone from career politicians to sanctimonious students and Guardian columnists are ever ready to describe the benefits of immigration, as if they had never occurred to anyone else.

I’ve grown weary of being lectured like this by people half my age who assume anyone over the age of 50 thinks like Alf Garnett and deserves to be shipped off to the Winnie Abbott Re-Education Camp for the Politically Incorrect.

There are all too many people who, for the best of reasons, have a rose-tinted view of the consequences of mass immigration.  They are often isolated from the impact and far removed from the real effects of a sudden increase in population in an area that doesn’t have the services and infrastructure to support it.

Even Miliband and Corbyn have managed to work that one out, but only because they didn’t get the number of votes they expected from certain areas that have a history of voting for Labour.

The aftershocks of the referendum result

The media loves to report on bad news and attracts more viewers using sensationalism.  We pride ourselves on being intelligent enough to know this and to be able to discern the difference, but the fact is we keep falling into the trap.  We lap up the hysteria and have emotional reactions as a result.

Jobs were lost and created before the referendum.  Contracts were won and lost, and businesses failed (BHS, Austin Reed etc).  They will be lost and created afterwards and I’m sure that there will be those who blame the losses on the referendum result while at the same time suggesting that any created couldn’t possibly be due to the outcome of the vote.

I’ll bet there’s many more of the 17,410,742 Brexit voters who can freely admit to not being an expert in economics, but to pin our hopes for prosperity for ourselves and future generations on EU membership seemed an unwise choice.

No doubt many will think we foolish and uniformed, but there it is. I expect millions more voted either way on less information.  I simply do not trust the people running the show in Brussels.

Meanwhile, on June 29th, there are already positive reports to be seen among all the negatives and the FTSE 100 has closed at a pre Brexit level.

Where do we go from here?

Assuming we want peace, prosperity, unity, happiness, and the whole nine yards then we’ve got to start imagining those outcomes, formulating a strategy, and moving towards it.  I say ‘assuming’ because there are those who want disruption, anarchy, and violence.  You’ll find them on the far left as well as the far right of politics.  They’ve always been there, ready to leap in and seize any opportunity to prey on people’s fears and create turmoil.

What unites people despite all their differences is a common desire to live in peace and dignity, with a reasonable standard of living,  and to see their children grow up happily with a decent education.  That may seem obvious and simplistic, but it’s the foundation for everything else. Politics is just arguing about how to bring that about.

Britain remains a great country with a great future, if we choose to create it.

It’s up to all of us as a country now.  If we can imagine it then we can make it happen, but if we’re determined to live under gloomy clouds of bitterness and regret then that’s exactly what we’re going to get.

As the eloquent Sufi mystic and poet Rumi so aptly put it:

Somewhere beyond right and wrong, there is a garden. I will meet you there.

Hootsuite Social Media Marketing Management

Hootsuite Social Media Marketing Management DashboardThere are all kinds of tools designed to support the task of managing multiple social media accounts.  I have tested several but my favourite by far is Hootsuite.  The Hootsuite social media marketing management dashboard is feature rich, well supported, and includes some free introductory training.

The Hootsuite dashboard scales according to your needs.  If you are running your own social media campaigns you may have one or more of the following accounts; Twitter, a Facebook page, a LinkedIn page, a Google+ page, Instagram, Pinterest, a YouTube account, and perhaps a WordPress blog.

Without a dashboard you will have to log in to each of your accounts one by one in order to respond and react to the activity in each stream.  You could simplify this process a little by setting up individual tabs in your browser and making these your default homepages on loading the browser.  However, this would be a poor substitute for what Hootsuite has to offer.

Hootsuite Social Media Marketing Management Dashboard

Every social media account has several aspects to it that may need your attention.  There are the comments, likes, messages, and other reactions to your output.  There may be content you want to share with your audience, and there could be requests for support or more information.  All of this while you’re trying to build your brand and expand awareness of your business in an effort to attract new clients.

Managing all of this, even for a solo operator with a small business, can become a time consuming task.  Consequently there is a risk that it could be done badly or not at all and that would mean the potential this offers would be lost.

The dashboard can be configured to show the streams of information from each of your social media accounts and arrange them in tabs for easy reference.  These streams will automatically refresh giving you an overview of all the activity and the ability to respond to any interaction.

You can schedule posts and updates to your accounts, one by one or in bulk.  This gives you the ability to plan, prepare, and create social media campaigns.  You updates can be scheduled to match the activity of your target market’s peak activity online.

Hootsuite Analytics will give you feedback and statistics on the effectiveness of your social media activity.  You can then adjust and optimise your campaigns based on this data.

Outsource Social Media Marketing Management

However, learning how to use all these features and putting them into practice takes time.  Training is available if you are inclined to complete it.  Even then you may find it takes up too much of your precious time if your attention is needed elsewhere.  Your business priorities may mean that you don’t have the time to mange this task on a regular basis.

This is why some businesses choose to outsource the task.  It can be much more cost effective to hand the job over to someone who has already completed all the training and knows how to use the dashboard efficiently.

They will get to know your business objectives, formulate a social media strategy with you, and put it into action.  They will monitor the results and adjust accordingly as the strategy unfolds.

If this sounds like something you’d like to explore then contact me for more information and a no obligation chat.  Social media has huge potential for businesses of all sizes and you can exploit this potential with the right help.

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