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Monthly Archives: February 2017

February 21, 2017

YouTube SEO – How To Rank YouTube Videos

In this post I’m going to provide you with some easy to follow tips for improving your YouTube SEO.

I’m going to describe what changes you can and should be making to rank your YouTube videos for maximum traffic, views, subscribers, and interaction.

Before you go any further, download this YouTube SEO cheatsheet.  It goes into much more depth and contains a lot of tips that I haven’t covered here.

What is YouTube SEO?

YouTube is the second biggest search engine after Google, and Google owns YouTube.

Video marketing is HUGE and is growing bigger but if you want your videos to be found among the millions that exist they need to be optimised for searches.

Just as we have to fine tune our websites for SEO purposes, we also have to ensure our videos are checked and tweaked to exploit every chance of being found and viewed.

YouTube SEO then is simply the processes of optimising videos so that they have the best possible chance of being found.

Found, not just in the search results but also in the list of suggested videos that YouTube shows you when you’ve viewed another video.

YouTube SEO Viral Videos

YouTube Videos – Keyword Titles

There isn’t room in this post to go into a description of keywords and phrases. I’m going to assume you’ve found your chosen keyword.

However, if you want a tool that helps you with keyword research then try Long Tail Pro.  I use it every week and have foundsome rich pickings using it.

Anyway, I presume you know to which search terms you want your video to appear in the search results.

For the purpose of this post let’s assume you’ve made one about horse riding for beginners.

Perhaps you’ve chosen the title ‘Horse Riding Tips For Beginners‘ because that’s a keyword phrase that your target keyword phrase.

You get the general idea. So your keyword phrase should be used three times:

  1. It should be the name of your video filename before you upload to YouTube.
  2. It should be at the start of your video title in the editing area.
  3. It should be repeated at the start of your text description.

YouTube SEO – Video Description

So you’ve named your video by using your keyword first followed by other key terms to a maximum of 100 characters.

Next, add the description. You have 5,000 characters for this so use as much as you can.

Repeat the keyword title and then give a full and accurate description.

Treat this description with the same diligence and attention to detail as you would any blog post or article.

Proofread it for any spelling, grammatical, or punctuation errors.

Be sure to include any links to your author or business sites but don’t over do the links.

Remember that Google looks for content that is relevant, useful, and original.

YouTube SEO Viral Videos

YouTube SEO – Video Tags

Once your description is complete add the relevant tags.

Don’t be tempted to add tags that are not relevant to your content. You aren’t going to attract more traffic by adding irrelevant tags.

Also, by effectively spamming your tag area you risk having your account suspended if you use this and other underhand techniques.

You have a total of 500 characters to fill up in the tag section so use it wisely.

YouTube SEO – End Screens and Cards

End Screens are often overlooked by those in a rush to simply upload their videos and hope for the best.

End screens are those small hyperlinked images that appear near the end of a video, about 20 seconds from the end.

You can add several of these if you wish. The options are:

  1. Video or playlist – yours, or someone else’s
  2. Subscription link for your channel
  3. A link to another channel that you want to promote
  4. A link to an approved websites

An approved website is one that Google/YouTube have identified as belonging to you.

This might have been verified through Google Webmasters site. If you need any help with that, post a comment below.

Cards are those little icons that appear throughout the videos in my channel. Look at the white circle containing an ‘i’ in the top right hand corner of the videos.

Click that and you’ll see the cards I’ve added to this video. There may be one or several linking to approved websites.

Like End Screens they could also link to playlists, videos, subscription links, or channels.

So, to summarise so far, you’ve added nice long title, a full description, relevant tags, end screens, and cards.

How else can you improve YouTube SEO?

– Add the video to a playlist.
– Share it on social media
– Encourage others to share it
– Respond promptly to comments
– Encourage interaction in the comments
– Be responsive and friendly, even to negative criticism
– Share your video in relevant forums, Facebook pages, Google+ communities

When sharing in forums etc respect the rules and don’t argue if your video is deleted.  The site’s owners have their rules and it’s best to abide by them.

Finally, if you want another handy way of working through all the YouTube SEO checks, analysing the results, and keeping abreast of how your videos are performing, I recommend VidIQ.

This is both a website dashboard that provides important data about how your channel, playlists, and videos are performing and a browser extension that analyses whatever video you happen to be looking at on YouTube.

So you can analyse your own videos and any others, including your competitors’.

Again, they offer a free trial so sign up here and install it in your browser.

February 16, 2017

Review: finding elen

finding elen
finding elen by Caroline Wise
My rating: 4 of 5 stars

Deer paths, old tracks that became roads, some of which we still use today. Elen of the Shimmering Ways, Green Woman, deer antlers, the colour red, St Helena, fleur de lys, sovereignty, Fly Agaric (amanita muscaria), Shamanism, Faery tales – if these clues spark your interest then you will be intrigued.

I confess that I skim read some pages. Some of the pages go into details that I know I won’t remember, but that’s just me. You might savour every sentence, or perhaps you’ll use this slim volume as as reference book.

View all my reviews

February 9, 2017

The British Empire’s Legacy Makes The World A Better Place

The British Empire's Legacy Makes The World A Better PlaceEmpire’s should be measured by their legacy, not their longevity.  Quality, in terms of what influences endure, is how to judge an empire’s contribution to the world.   The British Empire’s legacy is one that has had a positive effect on the lives of billions.

It’s ironic to watch people complain and condemn, in English, the British Empire and its colonies in a medium invented by an Englishman (the World Wide Web, Sir Tim Berners-Lee).

It’s reminiscent of that sketch in Monty Python’s Life of Brian in which the rebel leader asks the question, “What have the Romans ever done for us?!

One by one the answers come: the aqueduct, sanitation and public health, the roads, irrigation, medicine, education, the wine (very popular), public baths, public safety, and peace.

Of course it’s true that there were terrible events, cruel people, catastrophic errors of judgement and other examples of the corruption of the human soul but then there were all these things in every empire before or since.

If the British Empire is to be judged only on these aspects then so must every other one and it’s surprising just how many there have been.

The capacity for cruelty and barbarism at one end of the spectrum, and spiritual, artistic, and scientific achievement at the other end is something that all humans possess.

The net result is that the British Empire may not have lasted the longest but it was the biggest (23.8% of the world’s land area) and its influence is being felt all over the world today, and that’s likely to continue for many years ahead.

What have the Britons ever done for us?

The Spitfire trumps everything. So there.

The list of British inventions is long and comprehensive. It covers just about every aspect of human life.  If you want a more detailed list you can divide this down into lists of English, Scottish, and Welsh inventions.

All the above are practical things.  They are inventions that have contributed to the worlds of engineering, medicine, agriculture, science, technology etc.

They have enhanced people’s lives making them better and more productive.  They have enriched and improved the lives of billions.

The list of inventions don’t take into account Britain’s contribution to the world in terms of everything from art, culture, music, government, architecture, and language, to sports, the postal service, and sense of humour.

The English parliamentary and judicial systems were adopted and absorbed by many former colonies.  English is the first language of over 400 million people. It’s also spoken and understood by about 1.5 billion people around the world.

Oh, and let’s not forget what we won the Battle of Britain and held out against the Nazis when the rest of Europe was under the jackboot.

Reparations

Despite all this, mention the British Empire anywhere and you’re likely to provoke some vitriol from those obsessed by the Slave Trade.  Briton’s make an easy target for these arguments because we are, generally speaking, open and honest about our country’s past.

However, the people who cannot see anything else but this part of our history are often the same ones who seem unable to confront the Arab nations about their participation in the northern and eastern African slave trades.

Nor can they admit to the uncomfortable truth that many Africans become wealthy by participating in the slave trades with both the Europeans and the Arabs.

The British Empire’s Legacy

It should be apparent, even if it is only grudgingly admitted by some, that the net result is of British Empire’s legacy is one of enormous good to the world.

It is recognition of this combined with the long and fascinating history of Britain from the Stone Age to the present that makes me proud to be British.

It is also what draws millions of tourists to visit Britain each year to marvel at our landmarks, whether they were built 500 or 5,000 years ago.

In the years to come that influence will continue to reverberate around the world but it’s not a series of waning ripples from a past event.  It is a strong pulse emanating from the beating heart of Albion as it continues to grow and develop as a nation.

 

February 8, 2017

Lily and the Lesser Banishing Ritual of the Pentagram

Lily and the Lesser Banishing Ritual of the PentagramKate Bush fans who also have a passing knowledge of occultism may have noticed the similarities in the lyric of her song Lily and the Lesser Banishing Ritual of the Pentagram.

Lily is the sixth track on the 1993 Red Shoes album.  It was also the opening song at the Before The Dawn performances at the Hammersmith Odeon in 2014. It’s not hard to understand why she choice this particular track to start the show when you know what the song is about.

I’m not an occultist but like many I’ve read a few books so as soon as I heard the song I recognised the evocation in the words.  However, before we look at in more detail it’s perhaps best if we establish a baseline for what follows.

Physics and Metaphysics

Physics

  • Scientific facts are proven using repeated experiments that produce consistent results.
  • Scientific theories remain as such until the technology exists that can prove or disprove the theory.
  • Scientists tend to be respected, trusted, and admired by the rest of society.
  • Some of the scientific facts of today were once considered magical and impossible.
  • Some of the theories at the fringes of science seem very magical, spooky, and far out indeed.
  • Even so, anything that is considered by the best scientific minds of the day as outside of realms of what is possible is dumped in a bin marked ‘Magic and Mysticism‘.

Metaphysics

  • Metaphyics is that which lies beyond physics (meta – Greek, after, beyond).
  • In metaphysics things are not proven, they are experienced.
  • Metaphysicians tend to be those rummaging around in a bin marked ‘Magic and Mysticism
  • Anyone dabbling in metaphysics or any occultism can expect to be viewed with skepticism, ridicule, or as a danger to themselves and society.
  • Some of today’s magical ideas may one day be proven by scientific experiment.
  • Some of the theories in occultism are no more weird and spooky than those on the fringes of science.

John DeeIf you took an iPhone 7 back in time 500 years and showed it to a priest you may be fortunate to be met with curiosity and wonder. You could just as easily find yourself arrested and end up experiencing a long and excruciating execution as a witch or magician in league with the Devil.

Top Tip: If you should find yourself transported back to the earlier Elizabethan era look up a chap called John Dee. He would be more likely to be curious rather than suspicious.

We often talk about scientists making discoveries.  In other words, they uncover something that has always existed and now it is revealed.  What was once esoteric or occult eventually becomes familiar and clear. The advances in technology in the last 150 years are proof of that idea.

LBRP – the Lesser Banishing Ritual of the Pentagram

LBRP Lesser Banishing Ritual of the PentagramSo far, so what?  What has any of this got to do with a Kate Bush track and the Lesser Banishing Ritual of the Pentagram?

Well, in order to appreciate the LBRP you have to take a step out of physics and into metaphysics. You have to accept that things are not proven here but they can be experienced and still have an effect.

The LBRP is a space clearing ritual designed to clear an area for further work, for meditation, or it can used simply to establish as an exercise in ritual and visualisation complete in itself.

It was originally devised by the Hermetic Order of the Golden Dawn and in the decades since it has been tweaked and amended by various practitioners.

It’s a basic ritual that is widely used by those following the Western Mystery Tradition.

There are plenty of websites and YouTube videos that describe and demonstrate how it is done so if you’re interested in it I suggest you go ahead and explore.   Here is one such explanation.

If you read through that description you will notice that it involves imagining the presence of the four Archangels; Raphael, Michael, Gabriel, and Uriel.  Powerful stuff.

It’s all in the imagination

ArchangelsHowever, all the ritual paraphernalia, incense, and robes don’t mean a thing if you can’t imagine what is described.  You need to be able to see and feel their presence for the magic to work.

It’s true that magic is all in your head and just your imagination.  The thing is people underestimate the power of the imagination and the effects that it can have on your reality.

A true Magus or anyone will a flair of these things will be able to execute this ritual in their mind’s eye without lifting a finger.

If you’ve read any self-help or NLP books you may be aware that your body and mind don’t know the difference between what you physically see and what you strongly imagine.

So if you imagine things strongly enough you will generate that reality.  By imagining yourself to be strong and confident you will be start to feel that way.

It’s a psychological trick that is used widely, particularly in sports in which the competitor imagines himself or herself winning, lifting the trophy to rapturous applause.

The theory behind the LBRP is that this has an effect outside your mind too.  It clears the area of unwanted astral gunk and purifies the space ready for meditation or other work.  It’s a bit like a chef giving a kitchen a thorough clean before starting the prep for the evening’s service.