The web is continually evolving and changing fast. Websites that seemed to be state of the art a few years ago now look dated. It is good practice to put some effort into a continuous cycle of improvement so with that in mind here are 11 ways to audit and refresh your websites for 2017 and beyond.
Websites are like plants, trees, and animals. They need to be nurtured, fed, and given regular health checks. It’s not a difficult task but it does need to be part of your routine. Happily, there are some easy and free ways in which you can increase traffic to your websites.
The first task is to take a detailed look at your website and audit it. Before you can make any improvements you need to baseline it to establish the current status so that you can measure any progress.
Things to consider in this review:
Next, audit the site for technical errors that could effect its performance:
Finally, don’t forget security and backups:
If you’ve checked all of this and found the site to be over 80% error free then well done! It’s in very good shape and only needs a few other tweaks to optimise it. However, if there are obvious areas for improvement then it’s time to work out a plan and implement it.
You can make these improvements in any order but you might prefer to start with the design first and then rearrange the content. Once you’ve decided on a new theme you rearrange and amend the existing content. You’ve then got a fresh looking site that might inspire you write more articles and blog posts.
You’ll need to address all and any of the items listed above. If this is beyond your expertise or if you’re in any doubt about how to do it then hire someone to do it for you. I would be happy to give you a no-obligation quote too.
It’s easy to become obsessive about SEO and forget that the priority is simply to create interesting and informative websites that answer your target audience’s need, and which inspire visitors to return and to share your content.
Take care of that task and your site’s ranking will improve naturally.
However, you an dive much deeper into this subject and use tools that will analyse the site, suggest improvements, and give you the means to implement those changes. Again, you can learn to do it yourself or hire someone to do this for you.
As with houses, businesses, life habits and more, websites need annual audits, reviews, and refreshment. You can make some or all of these changes yourself and the SEO Powersuite is an excellent collection of tools which, properly and regularly used will pay for itself many times over.
Alternatively, outsource the task and look forward to seeing a gleaming new website for the year ahead.