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Category Archives for Aviation

Social Media Marketing for Aviation, GA and UA

Social Media Marketing for AviationI had my first trial lesson in the early 1980s and went on to gain my PPL.  In 2013 I began exploring the emerging world of unmanned aviation and the use of drones for aerial photography.  The experience of both GA and UA puts me in a strong position help others reach their target market using social media marketing for aviation businesses.

Between 2014 and 2015 I built three websites, completed a course of training, and gained my PfAW from the CAA.  I then went on to complete some aerial photography work for several clients as well as make videos of my own.

I subsequently sold the UA business (Wessex Aerial Photography) to an existing aviation company, along with two UA websites, Copter Drones, and Drone UAV.

Social Media Marketing for Aviation

Social Media Marketing, like Google Adwords and other Pay Per Click marketing, is simple enough to start, but you need to analyse results and adjust accordingly.

Just like navigation in the air, if you want to reach your target destination on time and having used as little fuel as possible you need to understand what the instruments are telling you, where and what to adjust, and when to make those adjustments.

You also need to understand your audience and to interact with them.  You’ve probably heard people say that it’s all about building relationships, not trying to sell things, and they are right.

For example, there’s little point in using Twitter just to send out the occasional tweet about a service or product you want to sell.  Account used in this way attract few followers and end up being ignored.  Worse, they can use up time and other resources, and they may lessen the impact of your brand.

How I can help

Your business needs the appropriate social media accounts for what it is you’re offering.  Those accounts need to be managed, monitored, and operated with a clearly defined marketing strategy in mind.

I can help you to define your business goals, formulate a plan, put it into action, check results, and adjust accordingly.

Please get in touch for a no obligation chat.  I’m sure there will be some way in which I can help you to fly on track and land safely where your new clients are waiting.

Social Media Marketing Campaign Management

learn to fly

Why You Should Learn To Fly (And Start Today)

learn to flyIn July 2015 the aerospace giant Boeing predicted that the world would need 558,000 new pilots during the next twenty years.  If this forecast for half a million pilots jobs is correct (and they should know, being Boeing) then there has never been a better time to [easyazon_link identifier=”B008J6GYF2″ locale=”UK” tag=”bensblog888-21″]learn to fly[/easyazon_link].  If you start soon and work your way along the path to a career in the airlines then you should be ready to catch this wave of opportunity as it gathers momentum over the next few years.

Learning To Fly

If you have no flying experience at all then the idea of one day being the pilot of an airliner and  responsible for the safe take-off, flight, and landing of a multi million pound aircraft, along with its passengers, crew, or cargo, may see nothing but a dream, but like all such ambitions they can be realised with the right amount of concentration, perseverance, money, and sacrifice.

[easyazon_image align=”left” height=”500″ identifier=”187478308X” locale=”UK” src=”/wp-content/uploads/2015/08/412B8PN0CVL.jpg” tag=”bensblog888-21″ width=”388″]At the very start of your journey into aviation you’re going to have a lot of fun and excitement as you learn to fly.  The milestones are many and come in quick succession; first solo, first solo navigation, first land away etc and within a few months you will become one of the privileged holders of a Private Pilots Licence.  This licence will entitle you to fly specific aircraft within the limits of the type of licence you have elected to obtain.

At this point the path for some pilots diverts into recreational flying and that journey can last for years.  For the lucky few it can last a lifetime and some pilots continue to fly into their eighth and even their ninth decades, but for those whose aspirations are firmly fixed within the world of civil aviation then the achievement of the PPL marks only the end of first stage of training.

From there they must move quickly on to twin engine ratings, a Commercial Pilots Licence, and Instrument Rating, and onward towards an ATPL (Air Transport Pilots Licence).

As you can imagine, all this training takes a lot of concentration and application. It also demands a lot of sacrifice.  If you take this path you will probably drastically reduce (and perhaps cut out altogether) nights out, holidays, nice cars, new clothes, and all the other things that working people spend their money on.

Obviously, if money is not a problem for you then this won’t be the case, but for most student pilots it is not uncommon for them to reach the end of their training in debt to the tune of tens of thousands of pounds and it is only the promise of a long career in the airlines, with increments of salary as they gain experience and seniority, and ending with a good pension, that gives them the confidence to continue with their goals.

Flight Training

learn to fly microlights Learning to fly isn’t cheap.  Yes, it can be done on a budget but since this post is about the airline career path it would probably be a false economy to [easyazon_link identifier=”B00C0K6OBM” locale=”UK” tag=”bensblog888-21″]learn to fly microlights[/easyazon_link] or some of the other smaller, lighter aircraft.

The number of flying schools offering flight training varies from place to place and in quality.  You should try a few of those closest to you before committing to spending all your money in one place, and even if you find what seems to be the rights flying school don’t feel you have to stick to the same instructor.

It’s vitally important that you get the best flight training from the outset and that you have a comfortable and enjoyable relationship with your Flying Instructor.

If you’re in your teens or twenties with a mature and focused attitude to study and training, if  you’re the sort of person who looks skywards whenever you hear the sound of an aero engine, if you dream of flying and seeing the world above the clouds then perhaps you should delay no longer and start planning your career in the airlines over the coming decades.

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