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11 Ways To Audit and Refresh Websites For 2017

Time to audit and refresh websitesThe web is continually evolving and changing fast.  Websites that seemed to be state of the art a few years ago now look dated.  It is good practice to put some effort into a continuous cycle of improvement so with that in mind here are 11 ways to audit and refresh your websites for 2017 and beyond.

Websites are like plants, trees, and animals.  They need to be nurtured, fed, and given regular health checks. It’s not a difficult task but it does need to be part of your routine.   Happily, there are some easy and free ways in which you can increase traffic to your websites.

Website Audit and Review

The first task is to take a detailed look at your website and audit it.  Before you can make any improvements you need to baseline it to establish the current status so that you can measure any progress.

Things to consider in this review:

  • Keywords.  Is your site designed to attract traffic from particular search terms?  Are these terms still relevant?  Should they be updated based on changes in the way people search and the terms they use?
  • Content.  How much new text and media has been added in the past 12 months?  Was this too much or too little?  What would you change about the schedule in the coming year?
  • Quality. How satisfied are you with the quality of the content added so far.  Have you ever hired a proofreader to have the site checked for spelling, grammatical, and punctuation errors?
  • Appearance.  How about the site design?  Does the current them look dated?

Next, audit the site for technical errors that could effect its performance:

  • Broken links. Are there any broken links, missing images, and videos that don’t run?
  • Code errors.  Is the HTML, CSS and other code error free?  How could it be improved?
  • Mobile friendly.  How does your site load and display on smart phones and tablets?  Put your URL into this free mobile friendly Google tool and test it.
  • Forms and functions.  Are all the contact, mailing list and other forms working correctly?
  • Reporting.  Is your Google Analytics code reporting correctly and accurately?

Finally, don’t forget security and backups:

  • When did you last backup your website?  Is the process automated?  Where is the backup stored?
  • How secure is your website?  Are you plagued by spammers, spam comments, and spammy registrations?

Website Improvements

If you’ve checked all of this and found the site to be over 80% error free then well done!  It’s in very good shape and only needs a few other tweaks to optimise it.  However, if there are obvious areas for improvement then it’s time to work out a plan and implement it.

You can make these improvements in any order but you might prefer to start with the design first and then rearrange the content.  Once you’ve decided on a new theme you rearrange and amend the existing content.  You’ve then got a fresh looking site that might inspire you write more articles and blog posts.

You’ll need to address all and any of the items listed above.  If this is beyond your expertise or if you’re in any doubt about how to do it then hire someone to do it for you.  I would be happy to give you a no-obligation quote too.

Strengthen your site’s SEO

Audit and improve your website SEOIt’s easy to become obsessive about SEO and forget that the priority is simply to create interesting and informative websites that answer your target audience’s need, and which inspire visitors to return and to share your content.

Take care of that task and your site’s ranking will improve naturally.

  • Creating a site that is error free, loads quickly, is mobile friendly will help.
  • If you’ve audited, refreshed, and renewed it then you’ve already improved the SEO to some extent.
  • Adding fresh and original content that people like and share will attract backlinks.
  • Writing articles and blog post, or creating videos, that are shared on social media will also help.

However, you an dive much deeper into this subject and use tools that will analyse the site, suggest improvements, and give you the means to implement those changes.  Again, you can learn to do it yourself or hire someone to do this for you.


As with houses, businesses, life habits and more, websites need annual audits, reviews, and refreshment.  You can make some or all of these changes yourself and the SEO Powersuite is an excellent collection of tools which, properly and regularly used will pay for itself many times over.

Alternatively, outsource the task and look forward to seeing a gleaming new website for the year ahead.

Save time on SEO tasks

Website Audit and Review Tools

  1. Google Analytics (FREE)
  2. Google Webmasters (FREE)
  3. Google Adwords (for the Keyword Planner) (FREE)
  4. Google Mobile-friendly Test (FREE)
  5. W3C CSS Auditer (FREE)
  6. W3C HTML Auditer (FREE)
  7. SEO Powersuite (suite of tools that audits, checks ranking progress etc)
  8. Content Samurai (create videos to draw traffic to your site)

How to make internet marketing videos that create leads

internet marketing videosI’ve found out how to make internet marketing videos that look professional and that are ideal for capturing leads or promoting a brand. I can now offer it as a service to my clients.

Internet marketing can be difficult. It saps your time and your money, usually both.

Cyberspace is awash with SEO ‘experts’ who are ready to take your cash in return for promises of quick results.

After several months of paying their invoices you find that your site’s ranking has not improved enough to generate a decent return on your investment.

However, one thing that most experts agree upon is that video marketing is booming.

People search on YouTube for all kinds of solutions, products, and services. Many now go straight to YouTube for a video first and maybe check out websites on Google later.

A good video that’s properly configured for your target audience can help you gain those precious leads much faster than the article it is based upon.

How to make internet marketing videos

So here’s another service I can offer: turning your blog posts or articles into Youtube videos.

Example 1
Here’s a sample I made using a voiceover artist who read the script for me. I can hire UK or US speaking male/female voiceover artists:

Example 2
Here’s one I made by recording my own narration.

How to use my marketing video service

  1. You send me the link to your blog post/article or simply send me a copy
  2. You specify what sort of voiceover you want:
    (A) You record it and send me an mp3 file of the recording
    (B) I record myself
    (C) I arrange to outsource to a voiceover artist (you specify M/F, accent etc)
  3. I turn that into a slideshow/video
  4. I add appropriate stock images or any that you supply
  5. I share a draft copy of the video for you to review and approve
  6. You specify any changes and I make those amendments
  7. The final version is put online:
    (A) I send you the final copy and you upload it to your own account
    (B) I upload it to your YouTube account and do all the SEO tweaks for you


The price depend on the options, number of words in the article etc, but here are some guide prices:

  • A basic five minute video for which you supply the narration, starting at £45
  • A basic five minute video for the narration is outsourced, starting at £85
  • A basic five minute video for the narration is outsourced and I upload and SEO tweak the video, starting at £99

All prices are excluding VAT. I can offer you discounts for bulk orders. Contact me for further details and a no-obligation chat about your ideas.

Other Options

Alternatively, learn how to do this for yourself and make as many videos as you want each month by clicking the banner below and signing up.  The team behind Content Samurai are excellent.  They produce clear and concise training videos and provide quick support. There’s also and active Facebook user group for subscribers.

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