Category Archives for "Social Media"
In this post I’m going to provide you with some easy to follow tips for improving your YouTube SEO. I’m going to describe what changes you can and should be making to rank your YouTube videos for maximum traffic, views, subscribers, and interaction. Before you go any further, download this YouTube SEO cheatsheet. It goes into much more depth and contains a lot of tips that I haven’t covered here.
YouTube is the second biggest search engine after Google, and Google owns YouTube. Video marketing is HUGE and is growing bigger but if you want your videos to be found among the millions that exist they need to be optimised for searches. Just as we have to fine tune our websites for SEO purposes, we also have to ensure our videos are checked and tweaked to exploit every chance of being found and viewed. YouTube SEO then is simply the processes of optimising videos so that they have the best possible chance of being found. Found, not just in the search results but also in the list of suggested videos that YouTube shows you when you’ve viewed another video.
There isn’t room in this post to go into a description of keywords and phrases. I’m going to assume you’ve found your chosen keyword. However, if you want a tool that helps you with keyword research then try Long Tail Pro. I use it every week and have foundsome rich pickings using it. Anyway, I presume you know to which search terms you want your video to appear in the search results. For the purpose of this post let’s assume you’ve made one about horse riding for beginners. Perhaps you’ve chosen the title ‘Horse Riding Tips For Beginners‘ because that’s a keyword phrase that your target keyword phrase. You get the general idea. So your keyword phrase should be used three times:
So you’ve named your video by using your keyword first followed by other key terms to a maximum of 100 characters. Next, add the description. You have 5,000 characters for this so use as much as you can. Repeat the keyword title and then give a full and accurate description. Treat this description with the same diligence and attention to detail as you would any blog post or article. Proofread it for any spelling, grammatical, or punctuation errors. Be sure to include any links to your author or business sites but don’t over do the links. Remember that Google looks for content that is relevant, useful, and original.
Once your description is complete add the relevant tags. Don’t be tempted to add tags that are not relevant to your content. You aren’t going to attract more traffic by adding irrelevant tags. Also, by effectively spamming your tag area you risk having your account suspended if you use this and other underhand techniques. You have a total of 500 characters to fill up in the tag section so use it wisely.
End Screens are often overlooked by those in a rush to simply upload their videos and hope for the best. End screens are those small hyperlinked images that appear near the end of a video, about 20 seconds from the end. You can add several of these if you wish. The options are:
An approved website is one that Google/YouTube have identified as belonging to you. This might have been verified through Google Webmasters site. If you need any help with that, post a comment below. Cards are those little icons that appear throughout the videos in my channel. Look at the white circle containing an ‘i’ in the top right hand corner of the videos. Click that and you’ll see the cards I’ve added to this video. There may be one or several linking to approved websites. Like End Screens they could also link to playlists, videos, subscription links, or channels. So, to summarise so far, you’ve added nice long title, a full description, relevant tags, end screens, and cards.
– Add the video to a playlist. – Share it on social media – Encourage others to share it – Respond promptly to comments – Encourage interaction in the comments – Be responsive and friendly, even to negative criticism – Share your video in relevant forums, Facebook pages, Google+ communities When sharing in forums etc respect the rules and don’t argue if your video is deleted. The site’s owners have their rules and it’s best to abide by them.
Finally, don’t forget YouTube’s own free tuition on developing a channel. It takes a while to work through each lesson but there is much to be learned from it.
Twitter hashtag hours are an example of simple idea that is both useful and free to use. Simply send your tweet in a sixty minute window each week to reach businesses and individuals in a given area. It’s a great way to network and make new contacts.
As the idea has caught on it has spawned hundreds of new hashtags. Each one seeks to act as a focal point for a particular geographic area or a niche interest.
Some accounts have been duplicated while others have fallen into disuse. As with all things in cyberspace it’s a good idea to check the data for integrity every now and then.
The list below is for the weekly area or county hashtag hours in the UK. I compiled this list from another I found online but it quickly became apparent that the list I was about to use was out of date. It contained duplicate entries and other errors so I have checked each hashtag against the Twitter account the manages it.
Times are UK local time. If you spot any errors or find any other regional hashtags please let me know in the comments below and I’ll update the list.
There are hashtag hours for all kinds of interests. For example, if horses are your thing there is #EquineHour every Sunday 8-9pm,
#HorseHour every Monday at 8-9pm, #EquestrianHour to connect with horse lovers & equestrian businesses worldwide every Wednesday 8-9pm, and #RiderHour every Thursday 8-9pm
If your topic of interest is covered then there’s nothing to stop you from opening a Twitter account and starting a new hour of your own.
LinkedIn is a thousand things to a thousand different people. Perhaps you’ve completed your profile and use it for brief and infrequent messages to former colleagues, or maybe you’re a heavy user preferring it to all the alternatives. Whatever it does for you there’s no denying that first impressions count, so here’s a few tongue in cheek suggestions of what your Linkedin profile picture says about you.
You’re not really serious about this are you? Failed at the first hurdle. Sort yourself out and upload a head and shoulders shot.
Are you a logo? A building? Do you have four legs? The profile is meant to be about you.
The Face in Shade
I can see that you’re a human, aged 20-60, possibly male, but that’s about it.
The Over The Shoulder
Are you David Brent? This is a business website not recruitment page for TV extras.
The Party Dress
The shot taken of you in that bar in Ibiza holding a half empty Pink Mojito at 2am. You’re clearly someone who enjoys a night out, but what are you like in the office?
The Other Half
So you cut a picture of the two of you in half and uploaded the bit with you in it. You now appear to be leaning to one side with a stray hand on your shoulder.
The Webcam DIY
The view of your nostrils with a slight fisheye effect while you frown trying to get the angle right is not a good look.
To save time you uploaded the same picture that’s on your name badge. You know, the one taken when you were 123rd to be photographed on a hot day in 2010.
You’ve got one decent picture of yourself but it’s from 2003. Scrub up and upload something more recent.
“Hello, my name is Larry. Larry Lovemyself.”
Q: “If you’re in a crowded room, how do you tell which one is the pilot?”
A: “Just wait. He’ll let you know soon enough.”
Yes, your cleavage can attract attention, but probably not the sort you might want on LinkedIn. Try Tinder.
Have you seen other examples that made you wonder? Let me know in the comments below.
The majority of new aviation businesses will at some point consider what presence they need to have online. They will start with a website and then ask themselves the question should we use social media? Is it right for our business?
The answer to this question will depend on several things. There are plenty of aviation businesses that have no need of social media and many that don’t even have a website.
If your already have a lot of clients and your order book is filled with repeat orders from that client base then time, effort, and money spent on a website might be wasted. Similarly, marketing through social media will be low on your list of priorities.
On the other hand, you can achieve all your goals with just one social media account and a very basic brochure style website.
If you are to realise your long term business goals you may need to lay some foundations now. Creating a website and making your mark in the world of social media may not pay any dividends in the short term, but further down the line you may wish you’d started earlier if you delay the entry into cyberspace.
If you’re in the aerial photography business a website, Instagram, Flickr, Vimeo, or YouTube account is the obvious place in which to showcase your completed projects.
Videos in particular are seen very favourably by Google in SEO terms. An active YouTube channel is a big plus, but SEO benefits are engineered by paying particular attention to the title, description, tags, and even the thumbnail.
You may have created a superb video with excellent editing and accompanying music, but if you haven’t given attention to the way the video is listed in YouTube then you may be missing a lot of traffic.
Sharing your work on social media can expand your brand and attract potential leads. If you niche is aerial photography and perhaps Lidar then you might want to share you work with appropriate hashtags in order to draw the attention of prospective clients.
It’s worth doing a little research before choosing the right hashtags. If you want to attract the attention of decision makers in certain geographic areas then the choice of hashtag is of paramount importance. Quantity is important too. 1-3 hashtags is about right, but more than four can seem like a confusing message.
With your carefully crafted aerial photography video uploaded to YouTube or Vimeo you can share this on Facebook, Twitter, and your LinkedIn company page using your choice of hashtags. If it’s of sufficient quality and interest viewers will also share it, but you have no control over which hashtags they will use.
It costs nothing to open a YouTube account and you can quickly learn now to upload your choice videos as each is completed.
If your videos are of interest to the many millions of viewers with an insatiable appetite for new material then your video may well become a source of passive income through advertising.
Monetising videos in this way is easily done provided that the images, video, and music used is licensed correctly. It’s simply a matter of managing your YouTube account settings for each video submitted.
Anyone can learn to do all of this, given enough time, but if your time is already filled with other tasks why not let someone who has already learned the ropes do it for you.
Contact me to discuss how we can make best use of YouTube and other social media accounts to showcase your work and attract new clients.
Since the beginning of the current wave of interest and innovation in commercial drones and unmanned aviation people have been using social media to promote aerial photography. It has always been the obvious way to show off your latest still images and video clips of a view that was previously denied to most of us.
However, if you’ve turned that hobby into a business then you’ll need to change your method if you’re to attract new clients. If you’re now running an aerial photography or inspection business then you’re probably short on time too.
If your work is going to represent your business then everything you upload to Twitter, Facebook, and Instagram needs to be of sufficient quality to demonstrate your skills. It’s no longer enough to quickly share a shot with a fish-eye lens perspective, or a video clip that contains a clumsy take-off and landing.
You may spend several hours each week editing your material into the clips and images that your clients have requested, unless they do it themselves or you outsource the work, but whichever way your ongoing work becomes your ever expanding portfolio.
The latest list of CAA approved commercial Small Unmanned Aircraft (SUA) operators (September 16th 2016) shows a total of 2,173 individuals and companies who now hold a PfAW (Permission for Aerial Work). When I obtained mine in 2014 there were little more than a tenth of that figure, so it’s a tenfold increase in two years.
That’s a lot of competition. How are you making yourself heard?
If you’re already skilled at using social media to promote aerial photography, inspection, filming, or any other type of civilian or commercial unmanned aviation business then you’re probably aware of what helps and what hinders your marketing efforts.
However, I’ve been checking the SUA Operator list and many of these businesses are making scant use of social media. Worse, they have opened up accounts and left them unused.
If you create a Twitter account or Facebook page and don’t use it while still advising website visitors to contact you using one of these methods, then you could be actually hindering your marketing efforts.
All your social media accounts need feeding with new material. They also need to be monitored for responses from followers. Social media marketing is not about broadcasting your latest footage. It’s about building relationships with people who may later become clients.
Have you got time to do this? Do you know enough about social media marketing to make the most efficient of the time you spend on it?
If you’re in any doubt or if you just want to talk about the possibilities for your unmanned aviation business then get in touch. Hiring someone like me who understands unmanned aviation and social media marketing may be the lift that your business needs.