LinkedIn is a thousand things to a thousand different people. Perhaps you’ve completed your profile and use it for brief and infrequent messages to former colleagues, or maybe you’re a heavy user preferring it to all the alternatives. Whatever it does for you there’s no denying that first impressions count, so here’s a few tongue in cheek suggestions of what your Linkedin profile picture says about you.
You’re not really serious about this are you? Failed at the first hurdle. Sort yourself out and upload a head and shoulders shot.
Are you a logo? A building? Do you have four legs? The profile is meant to be about you.
The Face in Shade
I can see that you’re a human, aged 20-60, possibly male, but that’s about it.
The Over The Shoulder
Are you David Brent? This is a business website not recruitment page for TV extras.
The Party Dress
The shot taken of you in that bar in Ibiza holding a half empty Pink Mojito at 2am. You’re clearly someone who enjoys a night out, but what are you like in the office?
The Other Half
So you cut a picture of the two of you in half and uploaded the bit with you in it. You now appear to be leaning to one side with a stray hand on your shoulder.
The Webcam DIY
The view of your nostrils with a slight fisheye effect while you frown trying to get the angle right is not a good look.
To save time you uploaded the same picture that’s on your name badge. You know, the one taken when you were 123rd to be photographed on a hot day in 2010.
You’ve got one decent picture of yourself but it’s from 2003. Scrub up and upload something more recent.
“Hello, my name is Larry. Larry Lovemyself.”
Q: “If you’re in a crowded room, how do you tell which one is the pilot?”
A: “Just wait. He’ll let you know soon enough.”
Yes, your cleavage can attract attention, but probably not the sort you might want on LinkedIn. Try Tinder.
Have you seen other examples that made you wonder? Let me know in the comments below.
The majority of new aviation businesses will at some point consider what presence they need to have online. They will start with a website and then ask themselves the question should we use social media? Is it right for our business?
The answer to this question will depend on several things. There are plenty of aviation businesses that have no need of social media and many that don’t even have a website.
If your already have a lot of clients and your order book is filled with repeat orders from that client base then time, effort, and money spent on a website might be wasted. Similarly, marketing through social media will be low on your list of priorities.
On the other hand, you can achieve all your goals with just one social media account and a very basic brochure style website.
If you are to realise your long term business goals you may need to lay some foundations now. Creating a website and making your mark in the world of social media may not pay any dividends in the short term, but further down the line you may wish you’d started earlier if you delay the entry into cyberspace.
If you’re in the aerial photography business a website, Instagram, Flickr, Vimeo, or YouTube account is the obvious place in which to showcase your completed projects.
Videos in particular are seen very favourably by Google in SEO terms. An active YouTube channel is a big plus, but SEO benefits are engineered by paying particular attention to the title, description, tags, and even the thumbnail.
You may have created a superb video with excellent editing and accompanying music, but if you haven’t given attention to the way the video is listed in YouTube then you may be missing a lot of traffic.
Sharing your work on social media can expand your brand and attract potential leads. If you niche is aerial photography and perhaps Lidar then you might want to share you work with appropriate hashtags in order to draw the attention of prospective clients.
It’s worth doing a little research before choosing the right hashtags. If you want to attract the attention of decision makers in certain geographic areas then the choice of hashtag is of paramount importance. Quantity is important too. 1-3 hashtags is about right, but more than four can seem like a confusing message.
With your carefully crafted aerial photography video uploaded to YouTube or Vimeo you can share this on Facebook, Twitter, and your LinkedIn company page using your choice of hashtags. If it’s of sufficient quality and interest viewers will also share it, but you have no control over which hashtags they will use.
It costs nothing to open a YouTube account and you can quickly learn now to upload your choice videos as each is completed.
If your videos are of interest to the many millions of viewers with an insatiable appetite for new material then your video may well become a source of passive income through advertising.
Monetising videos in this way is easily done provided that the images, video, and music used is licensed correctly. It’s simply a matter of managing your YouTube account settings for each video submitted.
Anyone can learn to do all of this, given enough time, but if your time is already filled with other tasks why not let someone who has already learned the ropes do it for you.
Contact me to discuss how we can make best use of YouTube and other social media accounts to showcase your work and attract new clients.