There are all kinds of tools designed to support the task of managing multiple social media accounts. I have tested several but my favourite by far is Hootsuite. The Hootsuite social media marketing management dashboard is feature rich, well supported, and includes some free introductory training.
The Hootsuite dashboard scales according to your needs. If you are running your own social media campaigns you may have one or more of the following accounts; Twitter, a Facebook page, a LinkedIn page, a Google+ page, Instagram, Pinterest, a YouTube account, and perhaps a WordPress blog.
Without a dashboard you will have to log in to each of your accounts one by one in order to respond and react to the activity in each stream. You could simplify this process a little by setting up individual tabs in your browser and making these your default homepages on loading the browser. However, this would be a poor substitute for what Hootsuite has to offer.
Every social media account has several aspects to it that may need your attention. There are the comments, likes, messages, and other reactions to your output. There may be content you want to share with your audience, and there could be requests for support or more information. All of this while you’re trying to build your brand and expand awareness of your business in an effort to attract new clients.
Managing all of this, even for a solo operator with a small business, can become a time consuming task. Consequently there is a risk that it could be done badly or not at all and that would mean the potential this offers would be lost.
The dashboard can be configured to show the streams of information from each of your social media accounts and arrange them in tabs for easy reference. These streams will automatically refresh giving you an overview of all the activity and the ability to respond to any interaction.
You can schedule posts and updates to your accounts, one by one or in bulk. This gives you the ability to plan, prepare, and create social media campaigns. You updates can be scheduled to match the activity of your target market’s peak activity online.
Hootsuite Analytics will give you feedback and statistics on the effectiveness of your social media activity. You can then adjust and optimise your campaigns based on this data.
However, learning how to use all these features and putting them into practice takes time. Training is available if you are inclined to complete it. Even then you may find it takes up too much of your precious time if your attention is needed elsewhere. Your business priorities may mean that you don’t have the time to mange this task on a regular basis.
This is why some businesses choose to outsource the task. It can be much more cost effective to hand the job over to someone who has already completed all the training and knows how to use the dashboard efficiently.
They will get to know your business objectives, formulate a social media strategy with you, and put it into action. They will monitor the results and adjust accordingly as the strategy unfolds.
If this sounds like something you’d like to explore then contact me for more information and a no obligation chat. Social media has huge potential for businesses of all sizes and you can exploit this potential with the right help.