How To Increase Website Traffic – my list of free and paid for tools here: http://benlovegrove.com/audit-refresh-websites/
Websites are like plants, trees, and animals. They need to be nurtured, fed, and given regular health checks. It’s not a difficult task but it does need to be part of your routine.
Everybody would like a magic website traffic generator and to hit the jackpot with some viral marketing. While such instant fixes are hard to come by there are proven techniques for gradually increasing the number of searches and visitors to your websites.
It’s good practice to put some effort into a continuous cycle of improvement so with that in mind here are some ways to audit and refresh your websites to give them more chance of drawing organic traffic.
Website Audit and Review
The first task is to take a detailed look at your website and audit it. Before you can make any improvements you need to baseline it to establish the current status so that you can measure any progress.
Things to consider in this review:
Is your site designed to attract traffic from particular search terms? Are these terms still relevant? Should they be updated based on changes in the way people search and the terms they use?
How much new text and media has been added in the past 12 months? Was this too much or too little? What would you change about the schedule in the months ahead?
How satisfied are you with the quality of the content added so far? Have you ever hired a proofreader to have the site checked for spelling, grammatical, and punctuation errors?
How about the site design? Does the current theme look dated?
Next, audit the site for technical errors that could effect its performance. There are plugins and sites that will carry out these tests for you. Just google for the test term with the keyword plugin or test to find examples:
Are there any broken links, missing images, and videos that don’t run?
Is the HTML, CSS and other code error free? How could it be improved?
How does your site load and display on smart phones and tablets? Put your URL into Google’s free tool and test it.
Forms and functions
Are all the contact, mailing list and other forms working correctly?
Is your Google Analytics code reporting correctly and accurately?
Finally, don’t forget security and backups:
When did you last backup your website? Is the process automated? Where is the backup stored?
How secure is your website? Are you plagued by spammers, spam comments, and spammy registrations?
If you’ve checked all of this and found the site to be over 80% error free then well done! It’s in very good shape and only needs a few other tweaks to optimise it. However, if there are obvious areas for improvement then it’s time to work out a plan and implement it.
You can make these improvements in any order but you might prefer to start with the design first and then rearrange the content. You’ve then got a fresh looking site that might inspire you write more articles and blog posts.
You’ll need to address all and any of the items listed above. If this is beyond your expertise or if you’re in any doubt about how to do it then hire someone to do it for you.
Strengthen your site’s SEO by auditing and improving it
It’s easy to become obsessive about SEO and forget that the priority is simply to create interesting and informative websites that answer your target audience’s need, and which inspire visitors to return to your site and to share its contents.
Take care of that task and your site’s ranking will improve naturally.
Creating a site that is error free, loads quickly, is mobile friendly will help.
If you’ve audited, refreshed, and renewed it then you’ve already improved the SEO to some extent.
Adding fresh and original content that people like and share will attract backlinks.
As with houses, businesses, life habits and more, websites need annual audits, reviews, and refreshment. You can make some or all of these changes yourself with free and purchased tools. If you visit my blog you’ll find the ones I use there.
Alternatively, outsource the task and look forward to seeing a gleaming new website for the year ahead. You can find people to this for you on freelancer sites like Upwork.com and others like it.
My blog: http://benlovegrove.com
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