How To Market A Startup Drone Business. Tips From Former UAV Operator
This is a big topic with a lot of subjects to cover so this video serves as an introduction only, but watch or listen to all of it then ask me any questions or tell me what specifics you need covered by leaving a request in the Comments section below.
Interested in Unmanned Aviation?
Want to reach out to more clients & customers?
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Before I begin may I say congratulations for making the inspired decision to join the drone industry.
By starting a UAV company now or just by obtaining your drone pilot certification you have caught the wave at the right time.
Your next task is to market either yourself or your business. You need to put your name out there and catch the attention of those seeking your skills and services.
The competition between drone pilots and aerial photography companies is already beginning to increase as the technology evolves.
The growth of the UAV market brings many opportunities but as more people join the industry you’ll need to develop a marketing strategy.
It’s the only way you can keep your head in front of the competition and win those vital orders that will ensure your eventual success.
Once you’ve established your business and built up a list of clients then you may find you need less marketing.
For example, you may receive repeat orders from existing clients and new requests by word of mouth referrals.
Your business might then continue and grow by reputation and recommendation alone!
But before you reach that stage you will need to budget for consistent and well planned marketing.
Various Methods For Advertising.
As someone who uses the web you’ve probably seen and responded to PPC ads, promo videos, and adverts on social media.
Websites are easy and inexpensive to build but they require regular attention and fine tuning to stand any chance of being found.
Social media is free and easy to use but accounts need to be nurtured slowly over time if they are to deliver any leads.
PPC advertising gives you control over your campaign and can be productive but only if the preliminary keyword research is accurate.
YouTube and Vimeo can showcase videos but your efforts may be lost among the millions of uploads if their are not optimised for searches.
Local business networking events in your home town or county may produce leads but they too take time to deliver results.
With all thes options and the pros and cons of each it can be difficult to decide how to spend your time, effort, and money.
Get it wrong and you’ll blow the start-up budget with no results. The phone won’t ring and the leads won’t materialise.
Get it right and the pressue will ease and your confidence will increase with each new enquiry.
Continued in the video…
Video Created By Redspan Solutions Ltd – http://www.redspan.com
My blog: http://benlovegrove.com
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Please watch: “How To Promote Your Business Using Video Marketing.”