Download your FREE copy of SEO Spyglass here: http://ow.ly/Gktm30pX1wa
SEO Spyglass Review – Analyse Your Keyword Competitors’ Sites
In this video I review SEO Spyglass.
SEO Spyglass is one of a suite of four tools in the product entitled SEO Powersuite.
The other three tools in the suite are Link Assistant, Rank Tracker, and Website Auditor.
If you can’t wait to check out any of these tools you’ll find links to free trials below this video.
In fact, you might want to pause this video and download SEO Spyglass first as what I’m about to describe will make more sense if you have it open on your desktop.
Pause this video, download and install SEO Spyglass, and then we’ll continue.
Search Engine Optimisation is both an art and a science (some would say a Dark Art) and it’s constantly evolving.
However, for the lay person who doesn’t want to learn all the deep technical intricacies some aspects remain constant.
One is that you can’t be certain of how well you’re doing until you measure your progress regularly.
But that can be difficult for anyone managing their own site but not to the level of a full-time webmaster who is familiar with SEO and keyword ranking.
To manage your own site’s SEO efficiently you have to audit your site (Website Auditor), build or attract backlinks (Link Assistant), check your progress (Rank Tracker), and check what the competition is doing (SEO Spyglass).
And as a bonus, if you become adept at doing all this you can sell your skills and help others as an SEO Consultant.
I’ll be reviewing each of the other tools in separate videos and in this one I’m going to concentrate on SEO Spyglass.
Before I begin, let’s quickly remind ourselves about the importance of analysing not only your own site’s progress but also that of your competition.
Unless you’re very fortunate, your site will compete with others for the coveted position at the top of the search results for a specific keyword or phrase, entered by those searchers within your target market.
So if your site is not first in the results for that keyword you need to find out why your competitor has got the Number 1 slot, and what you can do to move your own site further up into the top three.
If you leave this process to chance you might still succeed but why take a risk with something so important?
The algorithms within search engines that decide which websites to show in the top ten positions on Page 1 of the search results will make their decisions based on a number of factors that include; backlinks, anchor text, and the domains that link to it.
Does the keyword or phrase appear in the anchor text? How many domains link to the site and what is their strength? Does the subject matter on the linking domain resonate with that of the site
to which it links? How can you be certain that over time your competitor’s site isn’t creeping up the rankings, by design or organically?
Continued in the video…
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