Aviate, Navigate, Communicate

31 Ben Lovegrove Headshotpro

My name is Ben Lovegrove. I offer AI consultancy services, content creation (text, images, videos), SEO & AIO (AI Optimisation) services, WordPress websites, digital marketing in all social media channels, product promotion and reviews, and a host of other services for businesses of any size. Contact me for details. I have:

I also blog about aviation, aircraft, airlines, air travel, drones, Urban Air Mobility (UAM), UAP/UFO, and various other related and unrelated subjects.

You can also find me on YouTube and several other social media accounts.

What some of my clients have said…

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The last project was excellent and we are receiving very positive views and it has dramatically increased our audience and interest in General Aviation.
Ehis Odia
Auxano Aviation
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Ben made a fantastic promotional video for us. He did it quickly and with minimal input. I would highly recommend giving him a try. You won’t be disappointed!
Greg Youngs
Bristol Watch Company
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Ben has provided a number of videos for us, all of which have been of the highest quality. Always available, very responsive and extremely professional.
Robert Garbett
Drone Major Group

my services

Content Writing

You’ve probably heard it said that content is king. That’s only half the equation. You also need search engine optimised content designed to make your site rank for the search terms that your intended audience use when they’re looking for what you provide.

Video Creation

Videos now account for vast amounts of internet traffic. A short video lasting a few seconds is all it takes to grab the elusive attention span of your target market. I can make you videos that last seconds or minutes. Use them on your website or in social media.

SEO Audits

How’s your website doing? What’s internal linking structure like? How good is your on-page or off-page SEO? If you don’t know what I’m talking about you probably need someone like me who can audit and improve your site and explain in plain English how it’s done.

WordPress Websites

It’s not difficult to build a website but it’s not so easy to build one that looks professional, loads quickly, contains all the text, images, videos, and products that are specific to you, and which is secure enough to withstand attacks from the cybercriminals.

my courses

Learn To Fly Course

I learned to fly over 30 years ago and in this course is a distillation of the lessons I learned through many mistakes and few successes along the way. It includes advice and tips about training, saving money, and shortening the route to completion.  This is a course designed to inspire and motivate you rather than a technical course covering specific parts of the PPL syllabus. Join me on this course as I introduce you to the wonderful world of the Pilot Licence, general aviation, commerical aviation, and the aviation industry.

Drone Business Course

In 2013 I noticed that drones were going to be very widely used in years to come so I started selling and flying them, and then I started an aerial photography business.  There are now many skillful drone pilots who could be earning extra money or running a business providing aerial photography and other drone services. This course is about starting and running such a business. It’s about marketing yourself, gaining and keeping clients, managing your budget while maximising your profits.

Ufology Course

In recent years the subject of UFOs (or UAP to use the modern acronym) has become a hot topic. The first Congressional hearings for 50 years on UAP were held in the spring of 2022. There is now an overwhelming amount of data and eyewitness accounts to investigate. This course is designed for anyone with little or no previous knowledge of the subject who wants to be quickly brougt up to speed e.g. journalists & broadcasters, or anyone else who wants to delve in and explore, such as bloggers and investigators.

Dating Site Business Course

Are you looking for a part-time or full-time business you can run from home that is low risk with the potentional for high rewards? I have over 15 years of experience running online dating sites.  This course is a summary of what I’ve learned.  Enroll on this course and I’ll explain how to begin, how to save time and money, and how to equip yourself with the right tools and tricks to maximize your chances of success while minimizing the risks associated with starting an online business.

Aviate, Navigate, Communicate

The phrase “Aviate, Navigate, Communicate” is a cornerstone principle in aviation that serves as a decision-making hierarchy for pilots, particularly during emergency situations. The sequence is designed to prioritize tasks in a way that maximizes the chances of maintaining control of the aircraft and ensuring the safety of its occupants. Here’s a breakdown of each component in the phrase:


The most immediate priority in any flight situation is to control the aircraft effectively. This means maintaining the correct altitude, airspeed, and attitude. In an emergency, no other task supersedes the importance of flying the aircraft safely. If control of the aircraft is lost, then navigation and communication become moot points. Therefore, ‘aviating’ effectively forms the foundation upon which all other tasks are built.


Once the aircraft is under control, the next priority is to navigate. This entails knowing your position and planning a course to a safe destination, whether it’s continuing to the intended airport or diverting due to an emergency. Accurate navigation is vital for avoiding obstacles, complying with air traffic control instructions, and ensuring that the aircraft reaches its destination safely. With advancements in technology, navigation has become more precise and user-friendly, but the fundamental importance of this task remains unchanged.


After ensuring the aircraft is under control and on a safe navigational path, the next step is to communicate the situation. This could involve speaking with air traffic control, relaying important information to passengers, or communicating with other aircraft if necessary. Clear and precise communication can provide the pilot with vital information, additional resources, or alternative courses of action. However, it’s crucial to remember that communication should not distract from the primary tasks of flying and navigating the aircraft.

The brilliance of “Aviate, Navigate, Communicate” lies in its simplicity and its applicability to a wide range of situations—from standard flight operations to crisis scenarios. By ingraining this hierarchy into training and practice, pilots are better equipped to handle the multi-tasking demands of flying an aircraft, particularly in stressful or unexpected situations. This decision-making framework is not just an operational guideline but a lifesaving tool that underscores the fundamentals of aviation safety. Given the stakes involved in aviation, adhering to such foundational principles is not just advisable but essential.

Armorial Bearings Of  C.g. Lovegrove