When it comes to selling houses it must surely be a complete no-brainer if you have the option of using drone videography and imagery. Aerial property photography now replaces those few snaps taken in the driveway and the back garden. You can now showcase a property with an aerial video that takes you on a guided tour both inside and out.
Location, Location, Location
Aerial videos and images of properties are a boon to buyers who need to know what is adjacent to and close by the property as well as what lies within its boundaries. Little is left hidden when you have a view from 350ft. You can spot a nearby scrap yard or pig farm that the estate agent conveniently forgot to mention.
Drones used for property photography really come into their own when there are larger areas to cover, particularly if it’s not a garden but open land. It may be impractical to cover the area on foot and yet the buyer would like to inspect what’s over the hedge or across the stream.
Aerial photos provide clarity. The photo can be edited to show the boundaries of the property so that it matches the plot plan. This creates an at-a-glance image that removes any doubt and creates some reassurance for the buyer.
Showing property at its best
Everything takes on a different look when seen from the air. The aerial view can enhance an otherwise nondescript property and reveal it to be an overlooked gem. Properties that seem all too familiar from the ground are suddenly seen afresh.
Drones can also be used to create smooth flowing tours around the interior of a property. The footage can be combined with any taken using hand held gimbal equipped cameras to produce short films like the one below which are a pleasure to watch in themselves.
Season and Weather
As with all filming but even more so with property photography, weather, season, time of day, and position of the sun are going to be a factor. If you want to make a point of showing the viewer a certain part of the property (because it’s the main feature or a great selling point) then will all those preceding factors be optimal for the shot? Will the sun be in the drone camera lens just as you pan around to that side of the building?
The golden hours (an hour after sunrise, an hour before sunset) can be used to great effect for property photography. The loss of daylight in the winter months in the UK mean there are fewer opportunities for filming but there are some advantages.
Think of those frosty mornings when the air is still and the sky is clear. Capture your property when the shadows are still long and as you fly your drone over it pull back over the top to reveal it in all its glory. The contrast of the still frosty ground still in the shade against the sunlit ground that is frost free can produce a dramatic effect.
Aerial Property Photography – with VR?
It can only be a matter of time before a prospective buyer will be able to inspect the inside of the property using a virtual reality tour. You’ll be able to sit at home or in the office and walk from virtual room to virtual room. You can then enjoy an aerial video that can shows the exterior and the location in as equal detail.
DIY Aerial Property Photography
Perhaps you’re a home owner who just want to create an aerial video of the property for the family archive. All you’ll need is one of the latest camera equipped UAVs like the DJI Phantom 4 Pro though of course plenty of other makes and models are available.
With careful and gradual practice you’ll be able to achieve the desired result and impress your family and friends with the results.
Just be sure to abide by the rules and regulations for drone use in the UK or your home country.
This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:
Please watch: “How To Promote Your Business Using Video Marketing.”