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Creating Engaging AI Video Avatars: A Guide to AI Avatars and Video Generation

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Creating AI video avatars has become a popular way of presenting your brand, creating adverts, and producing training videos. With the availability of generative AI tools like ChatGPT to create the scripts and video generating tools to create the videos, it’s never been easier to produce content that is engaging, entertaining, and informative. So video generating tools have AI text generation built in, so you can create the entire video in one dashboard.

If you have any kind of business, in aviation or any other kind, then you should give serious consideration to using one or more of these tools. I have created a list of AI tools that I keep updated as I find new ones. You can download this list for free here.

Why You Need a AI Video Avatars

Given enough time and energy, all videos could be created with a human being talking to the camera, or at least narrating the video.  Millions of people do this every day, to one standard of professionalism or another. I built a YouTube channel of 24,000+ subscribers doing just that. I have never appeared in the front of the camera. I simply narrated most of the videos.

However, for various reasons it is not always practical to appear on camera.  The demand for output, the availability of time and other resources, deadlines, or simply the lack of sufficient skills in presenting or using the various pieces of technology mean that many people would prefer to use the AI tools that we now have available to us. 

Simply put, they make the process easier, quicker, and cheaper, and they offer more options and versatility in the finished videos.

What is AI in Video Creation?

Generative AI is the cornerstone of video creation. AI video generators leverage advanced algorithms to transform text into high-quality videos, thereby streamlining the video creation process. These AI tools offer a range of features, from text-to-speech capabilities to generative AI technologies that create professional-looking videos with a click of a button.

Actually, there’s a bit more to it than a click of a button, as you can probably guess, but it is fairly easy.  Within a few minutes of trying an AI tool of this type, you should be able to create a personalized video using an avatar. 

Why Use AI Avatars in Videos?

AI avatars add a personal touch to your video content. These talking avatars can be customised to look and sound like a real person (you, or someone in your team), helping you connect with your audience on a deeper level. Whether you’re creating marketing videos or educational content, AI avatars and voiceovers can captivate your audience and make your videos more engaging.

Ai Avatars In Videos

How Does Text-to-Video Work?

Text-to-video is a feature offered by several AI video generators. It allows you to paste your text into a template and transform it into a video. This is particularly useful for creating explainer videos or training videos where a lot of information needs to be conveyed quickly and clearly.

There are various ways to create your script:

  1. You write it yourself
  2. You and your team brainstorm the ideas and compile the script.
  3. You use ChatGPT or some other generative AI tool to create the script for you.
  4. You use the video generation tool that has an AI text generator built in.

Once you have your script it’s simply a matter of pasting it into a video generation platform. 

Turning text into video is a facility that’s been available for some time already.  There are non-avatar video generators like Pictory who have provided this facility for a few years now.  They seem to have inherited many former Vidnami (formerly Content Samurai) customers after the company was sold to GoDaddy.  Perhaps they’re already working on a new ai avatar generator feature as this is becoming such an important requirement for many customers.

Non-Avatar AI Video Generation Platforms

AI Avatar Video Templates For Content Creation

There are all kinds of avatars available to use. The variations include; gender, age, skin tone, and attire. Some tools use AI to dress your chosen avatar according the prompt you provide. You can also create new avatars using photos of actual people or AI generated faces.

Here’s one I made earlier, as the used to say on Blue Peter. I created an picture of Amelia in Midjourney then uploaded that into HeyGen to create the Avatar. The AI in HeyGen then brought her to life to read the script I had written for her.

Creating Videos at Scale: The AI Advantage

One of the most significant benefits of using AI in video production is the ability to create videos at scale. As previously mentioned, traditional video production can be time-consuming and expensive, but AI tools can produce multiple videos in a fraction of the time, making it easier for businesses to create content at scale.

One video can be duplicated and a new script added, or the script retained and new avatars and backgrounds added. From this you can see how easy it is to create a series of videos.

Ai Avatars For Videos

Exploring AI Tools for Video Production

There are various AI tools designed to be user-friendly and efficient in video production. Platforms like offer a range of video templates and customizable features that allow you to create stunning videos without the need for advanced video editing tools.

My advice would be to take advantage of any free trial offers, read the basic instructions, and dive in. The instructional videos and help sections of these tools vary but they are mostly sufficient to get anyone with rudimentary keyboard skills started.

Avatar AI Video Generation Tools

Customising Video Templates for Your Needs

Templates serve as a starting point in the video creation process. AI video platforms often provide a variety of preset templates that you can personalize to fit your brand’s aesthetic and message. Custom avatars, subtitles, and even voiceovers can be added to make the video truly your own.

Voiceover Options

If the AI voiceovers within the video generating platform are not to your liking or don’t sort your message, you can record and upload your own. You can even clone your own voice and then create an avatar of your own likeness.

The Role of AI in Content Creation

AI is not just limited to video production; it plays a pivotal role in content creation as a whole. From generating text to creating images and videos, AI tools are increasingly being used to create high-quality, engaging content that resonates with audiences.

First Steps in Creating Your First AI Video

If you’re new to the world of AI video creation, start by choosing an AI video platform that suits your needs. Platforms like are designed to be user-friendly and offer a range of features to help you create your first AI video. From there, you can explore different templates and features to find what works best for you.

AI-Powered Platforms: A Closer Look at HeyGen

HeyGen is one of the best AI video creation platforms that lets you create professional videos with ease, in my opinion and based on having used it for several weeks now. With its user-friendly interface and a wide range of features, HeyGen is a go-to platform for all kinds of people in different business industries looking to leverage AI in video creation.

Ai Avatars In Videos - Midjourney Example

Frequently Asked Questions About Generative AI and Video Production

1. What is an AI avatar video production tool?

Answer: An AI avatar video production tool is a software that utilises artificial intelligence to generate or control digital representations of humans, known as avatars, for the purpose of creating videos. The tool automates various elements of video production, making it more accessible and efficient for users.

2. How does an AI avatar video differ from traditional video production?

Answer: Traditional video production typically involves real actors, physical sets, and manual editing. AI avatar video production, on the other hand, uses digital characters and environments. The AI manages aspects like character movements, voice synchronisation, and even scene transitions, often reducing the need for physical resources and intensive post-production editing.

3. Are videos produced with AI avatars realistic?

Answer: The realism of videos produced with AI avatars can vary depending on the sophistication of the tool used. Advanced AI avatar video production tools offer high-fidelity graphics and lifelike character movements, making it sometimes challenging to differentiate between AI-generated and real-life videos. However, as with any technology, there are varying levels of quality and realism across different tools.

4. Is it expensive to use AI avatar video production tools?

Answer: Costs can vary. Some basic tools might be available for free or at a low cost, while advanced platforms with more features might come with a premium price. However, when compared to the costs of traditional video production – hiring actors, renting equipment, and securing locations – AI avatar video production can often be more cost-effective.

5. Do I need technical expertise to use these tools?

Answer: Most AI avatar video production tools are designed to be user-friendly, catering to both beginners and professionals. While having some technical knowledge can be beneficial, especially for advanced features, many tools offer intuitive interfaces that require minimal prior expertise.

6. How long does it take to produce a video using AI avatar tools?

Answer: The production time can be significantly shorter compared to traditional methods. Depending on the length and complexity of the video, and the tool being used, producing an AI avatar video can take anywhere from minutes to a few hours.

7. Can I customise my AI avatars?

Answer: Yes, most tools offer a range of customisation options, allowing users to change the appearance, voice, and even mannerisms of the AI avatars to fit the desired narrative or branding.

8. How do AI avatar video production tools handle voiceovers?

Answer: Many tools are equipped with text-to-speech technology, enabling users to input text that is then converted into lifelike speech by the AI. Some platforms also allow users to upload voice recordings which the AI can then synchronise with the avatar’s lip movements.

9. Are there ethical considerations when using AI avatar video tools?

Answer: Certainly. The potential to create realistic human-like avatars can raise concerns, particularly around issues of consent, misinformation, or misrepresentation. It’s crucial for users to use these tools responsibly, ensuring that content doesn’t mislead viewers or violate ethical standards.

10. Where can I find and choose the right AI avatar video production tool for my needs?

Answer: There are many reviews and comparisons available online to help you find the right tool. Consider your specific needs, such as video quality, customisation options, and budget, when making a decision. Always ensure you’re using legitimate and reputable platforms to avoid potential pitfalls.

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