The web is continually evolving and changing fast, so here are 11 ways to audit and refresh websites for opitimum performance. Websites that seemed to be state of the art a few years ago now look dated. It is good practice to put some effort into a continuous cycle of improvement so with that…
I’ve found out how to make internet marketing videos that look professional and that are ideal for capturing leads or promoting a brand. I can now offer it as a service to my clients. Internet marketing can be difficult. It saps your time and your money, usually both. Cyberspace is awash with SEO ‘experts’ who…
LinkedIn is a thousand things to a thousand different people. Perhaps you’ve completed your profile and use it for brief and infrequent messages to former colleagues, or maybe you’re a heavy user preferring it to all the alternatives. Whatever it does for you there’s no denying that first impressions count, so here’s a few tongue…
The majority of new aviation businesses will at some point consider what presence they need to have online. They will start with a website and then ask themselves the question should we use social media? Is it right for our business? The answer to this question will depend on several things. There are plenty of aviation businesses…
The process of buying low and selling high dates back into ancient history. It’s as old as human civilisation itself. Merchandising and trade are one of life’s constants and the only things that change are the products and the tools. However, retail arbitrage is something relatively new and its existence is due to the technology…
Since the beginning of the current wave of interest and innovation in commercial drones and unmanned aviation people have been using social media to promote aerial photography. It has always been the obvious way to show off your latest still images and video clips of a view that was previously denied to most of us….
There are all kinds of tools designed to support the task of managing multiple social media accounts. I have tested several but my favourite by far is Hootsuite. The Hootsuite social media marketing management dashboard is feature rich, well supported, and includes some free introductory training. The Hootsuite dashboard scales according to your needs. If you…
I had my first trial lesson in the early 1980s and went on to gain my PPL. In 2013 I began exploring the emerging world of unmanned aviation and the use of drones for aerial photography. The experience of both GA and UA puts me in a strong position help others reach their target market using…
If you’re interested in learning more about social media marketing either for your own business or in order to offer it as a service to others then hop over to Hootsuite. They offer a free online course with the option of taking an exam at the end. The exam comprises 58 questions to be answered…
Here are my SourceMogul / ProfitSourcery tips for beginners and intermediate users. This tool was rebranded as SourceMogul several years ago. I wrote this post in 2016 and it still ranks for this subject matter which is why I’ve retained the old name of the tool in the title. SourceMogul is a great tool that…
If you’ve spent more than a week online you’ll know that most websites ask you to log in in order to obtain the most functionality out them. It’s a necessary chore when shopping online and it’s mandatory for a lot of other sites, particularly if you manage any of your own. Years of working online…
Amazon is huge, and it’s still growing. This is a market place in which everyone, from small independent online sellers working part-time from home, to large corporations trading by the shipload, can make a profit. Here are a few tips on how to make money selling on Amazon and what tools to use to make…
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