I’ve reduced my use of Facebook down to about 1% of what it used to be and here I give 7 reasons why you should quit Facebook too. My criticisms of Facebook could be applied to other forms of social media including those in which I’m still active, like Twitter, but if I’m to untangle … Read more
A few weeks ago I switched to Content Studio from Hootsuite for my social media management dashboard of choice. In this post I explain why. I had been using Hootsuite for years. It remains a very good tool and will no doubt be able to continue its growth thanks to a fanbase of loyal users … Read more
In this post I’m going to provide you with some easy to follow tips for improving your YouTube SEO. I’m going to describe what changes you can and should be making to rank your YouTube videos for maximum traffic, views, subscribers, and interaction. When it comes to ranking videos on YouTube, there are a number of … Read more
Twitter hashtag hours are an example of simple idea that is both useful and free to use. Simply send your tweet in a sixty minute window each week to reach businesses and individuals in a given area. It’s a great way to network and make new contacts. As the idea has caught on it has … Read more
LinkedIn is a thousand things to a thousand different people. Perhaps you’ve completed your profile and use it for brief and infrequent messages to former colleagues, or maybe you’re a heavy user preferring it to all the alternatives. Whatever it does for you there’s no denying that first impressions count, so here’s a few tongue … Read more
The majority of new aviation businesses will at some point consider what presence they need to have online. They will start with a website and then ask themselves the question should we use social media? Is it right for our business? The answer to this question will depend on several things. There are plenty of aviation businesses … Read more
Since the beginning of the current wave of interest and innovation in commercial drones and unmanned aviation people have been using social media to promote aerial photography. It has always been the obvious way to show off your latest still images and video clips of a view that was previously denied to most of us. … Read more
I had my first trial lesson in the early 1980s and went on to gain my PPL. In 2013 I began exploring the emerging world of unmanned aviation and the use of drones for aerial photography. The experience of both GA and UA puts me in a strong position help others reach their target market using … Read more
If you’re interested in learning more about social media marketing either for your own business or in order to offer it as a service to others then hop over to Hootsuite. They offer a free online course with the option of taking an exam at the end. The exam comprises 58 questions to be answered … Read more