My content creation services for businesses of any size
My content creation services are available for any business, large or small, that needs search engine optimized content for their websites or social media accounts.
I’ve often been asked, “How can I get my website found?”, “Why doesn’t my website appear in the search results?”, “Should I advertise my website?”, and so on. What all these people have in common is that they are good at what they do but they don’t have the knowledge, skills, time, or inclination to do what’s necessary to their website so that it gets found by the people they’re hoping to reach.
Audit your site to create a baseline
The first step when improving a site’s ranking in the search engines is to audit the site. This is a process that finds out
- what traffic the site is already getting and for which search terms;
- which sites link to your site and with what anchor text;
- which countries are sending traffic to your site;
- how much the traffic your site receives is worth;
- who your main competitors are for any given search terms
Armed with the audit results we can then create a plan for optimising your site with the goal of attracting your target audience, whether that is in order to generate sales or leads. Altrnatively, I can simply pass on the audit results to you for your information and action.
What are organic search results?
Organic search results are simply the web page listings that appear in response to a search engine query – and they can be a powerful tool for driving traffic to your website. Organic search results are different from paid advertisements, which are often displayed at the top of the search results page. Instead, organic listings are determined by a number of factors, including the relevance of your website content to the search query, and the number of other websites that link to your site.
Because organic listings are based on these objective criteria, they can be highly effective in driving targeted traffic to your website. And since organic traffic is generally more valuable than traffic from paid ads, optimizing your website for organic search results can be a smart investment for any business owner.
Why use content creation services?
Content creation services offer several benefits for businesses of all sizes. By outsourcing content creation to experienced and skilled writers, businesses can save time and resources while ensuring that their content is of the highest quality. Content writers can create SEO-optimized blog posts and articles that will help businesses to reach a wider audience and improve their online visibility. In addition, content writers can help to ensure that all of a business’s content is consistent and on-brand.
Content creation services offer an affordable and effective way for businesses to improve their online presence. By partnering with a content writing service, businesses can access a wealth of talent and expertise that they may not have internally. This can help them to improve their content marketing efforts and ultimately drive more traffic and conversions.
Hire me for your content writing
You need high-quality search engine optimized content for your website and you don’t have the resources within your business for this task. I have years of experience crafting content that engages and informs my readers. I will take the time to learn about your business and craft a blog post that accurately represents your company and its products and services.
If you just need fresh articles to feed your blog or news sites then I can provide that too. You’ll be supplied with the right content for your audience. You can then put this to work on your site secure in the knowledge that you have fresh and original content that will nurture your site into bettern search rankings.
Contact me to learn more about my services and how I can help you create high-quality website content.
Why does content need to be optimized? Can’t we just write?
Most people who use the internet rely on search engines to find the information they are looking for. Gone are the days when people bookmarked sites.
When someone types a query into a search engine, the engine scans its index of websites to find the most relevant results. In order to ensure that your website appears in the search results for relevant queries, it is important to optimize your written content for search engines. This process, known as search engine optimization (SEO), involves using specific keywords and phrases throughout your website’s content.
When a search engine scans a website, it looks for these keywords and may rank the site higher if it finds them. Other factors count too, including the number of reputable sites that link to that content and the overall quality of the site itself. As a result, optimizing your website’s content can help you attract more visitors from organic (unpaid) search traffic.
In addition, SEO can also help to improve your website’s click-through rate (CTR) – the percentage of people who click on your website’s listing in the search results. A higher CTR can lead to more clicks and conversions, so it is important to take SEO into consideration when creating written content for your website.
Aren’t AI Content Writers replacing human writers?
The debate about human-generated content versus AI-generated content centers around the accuracy and authenticity of the content produced by each. While it is certainly true that AI-generated content can be produced quickly and at a lower cost compared to human-generated content, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for biases in the algorithms used to produce it.
Human-generated content is seen as more trustworthy and authentic, as it is produced by a person with their own unique experiences, perspectives, and writing style. This type of content is also more likely to be accurate, as it is reviewed and edited by other humans.
Editors and readers still prefer human-generated content because it often has a more personal touch and provides a deeper level of understanding and insight into a subject. AI simply isn’t (yet) sophisticated enough to write content that contains the nuance one finds in the articles and posts written by a human being at a keyboard.
If you’re curious to know whether a machine or a human produced a particular piece of content, try one or more of these AI content detectors.
What’s all this about SERPs?
SERPs are the Search Engine Results Pages that are displayed after a user enters a query into a search engine. The results pages typically include 10 webpages that the search engine has determined are the most relevant to the user’s query. The order in which the results are displayed is determined by the search engine’s algorithm, which takes into account a number of factors including the relevance of the webpage to the query, the quality of the webpage, and the popularity of the webpage.
There are a number of different types of SERPS, including text-based SERPs, image-based SERPs, video-based SERPs, and news-based SERPs. Each type of SERP includes results that are specific to that type of content.For example, an image-based SERP would only include results that contain images, while a news-based SERP would only include results from news sources. S
SEO, or Search Engine Optimization, is the process of optimizing a website for display on SERPS. SEO involves a number of techniques such as keyword research, link building, and on-page optimization. By optimizing their website for display on SERPS, businesses can improve their visibility and attract more visitors to their site.
What’s the difference between on-page and off-page SEO?
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the factors on your website that affect your search engine ranking, such as title tags and meta descriptions. Off-page SEO, on the other hand, refers to the factors that occur outside of your website that can impact your ranking, such as link building and social media engagement.
Both on-page and off-page SEO are important for driving traffic to your website and improving your search engine ranking. However, if you want to achieve long-term success with SEO, it’s important to focus on both types of SEO.
Contact me to learn more how I can give your site and SEO audit. I will be able to tell you what keywords your site already ranks for what keywords it could rank for with more content added. I’ll also be able to tell you how to improve your site structure for better rankings.