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Rank Tracker Review. Essential Keyword Auditing For Website Owners
In this video I review Rank Tracker.
Rank Tracker is one of a suite of four tools in the product entitled SEO Powersuite.
The other three tools in the suite are Link Assistant, Website Auditor, and SEO Spyglass.
If you can’t wait to check out any of these tools you’ll find links to free trials below this video.
In fact, you might want to pause this video and download Rank Tracker first as what I’m about to describe will make more sense if you have it open on your desktop.
Pause this video, download and install Rank Tracker, and then we’ll continue.
Search Engine Optimisation is both an art and a science (some would say a Dark Art) and it’s constantly evolving.
However, for the lay person who doesn’t want to learn all the deep technical intricacies some aspects remain constant.
One is that you can’t be certain of how well you’re doing until you measure your progress regularly.
But that can be difficult for anyone managing their own site but not to the level of a full-time webmaster who is familiar with SEO and keyword ranking.
To manage your own site’s SEO efficiently you have to audit your site (Website Auditor), build or attract backlinks (Link Assistant), check your progress (Rank Tracker), and check what the competition is doing (SEO Spyglass).
And as a bonus, if you become adept at doing all this you can sell your skills and help others as an SEO Consultant.
I’ll be reviewing each of the other tools in separate videos and in this one I’m going to concentrate on Rank Tracker.
Before I begin, let’s quickly remind ourselves about the importance of analysing progress month by month, and season by season.
Keywords i.e. single words and phrases that search engines use within their algorithms to decide where to present the site or page within the search results, should be an essential part of your content strategy.
So the more good quality content your site has, containing relevant keyword phrases and words then the better chance it has of ranking well for any of those keywords or phrases.
If you leave this process to chance you might still succeed but why take a risk with something so important?
The algorithms within search engines that decide which websites to show in the top ten positions on Page 1 of the search results will make their decisions partly based on the number of times a word or phrase appears in certain parts of a page.
Does the keyword or phrase appear in the page title? Does the keyword appear in titles further down the page, and in a ratio within the content that is realistic and natural within the copy?
If you’re certain you’ve compiled your site well how can you be sure if you don’t check its ranking regularly?
Years ago it was possible to add lots of copy containing too many keywords in an attempt to fool the search engines into thinking your site was more relevant for that term.
But over time the search engines algorithms have evolved and are now much more sophisticated and accurate.
Continued in the video…
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