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Hootsuite Social Media Marketing Management
There are all kinds of tools designed to support the task of managing multiple social media accounts. I have tested several but my favourite by far is Hootsuite. The Hootsuite social media marketing management dashboard is feature rich, well supported, and includes some free introductory training. The Hootsuite dashboard scales according to your needs. If you…

Social Media Marketing Certification
If you’re interested in learning more about social media marketing either for your own business or in order to offer it as a service to others then hop over to Hootsuite. They offer a free online course with the option of taking an exam at the end. The exam comprises 58 questions to be answered…

Using Social Media to Promote Aerial Photography
Since the beginning of the current wave of interest and innovation in commercial drones and unmanned aviation people have been using social media to promote aerial photography. It has always been the obvious way to show off your latest still images and video clips of a view that was previously denied to most of us….

7 Reasons why you should quit Facebook
I’ve reduced my use of Facebook down to about 1% of what it used to be and here I give 7 reasons why you should quit Facebook too. My criticisms of Facebook could be applied to other forms of social media including those in which I’m still active, like Twitter, but if I’m to untangle…

Social Media Marketing for Aviation, GA and UA
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Should we use Social Media? Is it right for our business?
The majority of new aviation businesses will at some point consider what presence they need to have online. They will start with a website and then ask themselves the question should we use social media? Is it right for our business? The answer to this question will depend on several things. There are plenty of aviation businesses…