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Website Auditor Review. Essential SEO Auditing For Website Owners
In this video I review Website Auditor.
Website Auditor is one of a suite of four tools in the product entitled SEO Powersuite.
The other three tools in the suite are Link Assistant, Rank Tracker, and SEO Spyglass.
If you can’t wait to check out any of these tools you’ll find links to free trials below this video.
In fact, you might want to pause this video and download Website Auditor first as what I’m about to describe will make more sense if you have it open on your desktop.
Pause this video, download and install Website Auditor, and then we’ll continue.
Search Engine Optimisation is both an art and a science (some would say a Dark Art) and it’s constantly evolving.
However, for the lay person who doesn’t want to learn all the deep technical intricacies some aspects remain constant.
One is that you can’t be certain of how well you’re doing until you measure your progress regularly.
But that can be difficult for anyone managing their own site but not to the level of a full-time webmaster who is familiar with SEO and keyword ranking.
To manage your own site’s SEO efficiently you have to audit your site (Website Auditor), build or attract backlinks (Link Assistant), check your progress (Rank Tracker), and check what the competition is doing (SEO Spyglass).
And as a bonus, if you become adept at doing all this you can sell your skills and help others as an SEO Consultant.
I’ll be reviewing each of the other tools in separate videos and in this one I’m going to concentrate on Website Auditor.
Before I begin, let’s quickly remind ourselves about the importance of analysing progress month by month, and season by season.
On-Page SEO, that is, optimisng your website’s pages so that they are error free, load fast, and are optimised for a specific keyword or phrase, should be an essential part of your SEO strategy.
So the more good quality pages your site has, that load fast, are free of technical errors, and which are optimised for a keyword the better your search engine results will become.
If you leave this process to chance you might still succeed but why take a risk with something so important?
The algorithms within search engines that decide which websites to show in the top ten positions on Page 1 of the search results will make their decisions partly based on the content within and quality of; titles, images, alt text, load speed, and the absence of errors.
Does the keyword or phrase appear in the page title? Does the keyword appear in titles further down the page, in other headers, in the images’ alt text, and in a natural ratio within the copy?
If you’re certain you’ve compiled your site well how can you be sure if you don’t check its ranking regularly?
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